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2.1 Status Quo
2.1.1 What problem is being solved?
2.1.2 Who are the customers/users? What are they trying to achieve?
2.1.3 How are they doing it today? What is wrong with the current process?
2.1.4 What if we do not resolve the problem now?
2.1.5 How big is the problem? What is your total addressable market?
2.2 What We Are Not Solving For
2.2 What are we explicitly not solving? What is out of scope?
2.3 Vision
2.3 What is the long-term vision?
2.4 Success Metrics
2.4 What are the success metrics?
2.5 Impact Cost Ratio
2.5 What is your product's Impact Cost Ratio (ICR)?
Unsure how to calculate ICR? Use ICR calculator here
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